Independent Neighborhood News & Commentary — almost daily
5 Nov
Actually, you can imagine yourself in the store already if you want to … a virtual tour is available online at the company’s website.
Days before the long-awaited launch of its first U.S. store, Britain’s Tesco has opened the doors of the “Fresh & Easy” chain on the Internet.
The world’s third largest retailer provides a tour of its first U.S. store in a video posted on www.freshandeasy.com/blog showing chill cabinets filled with Fresh & Easy own label chocolate ice cream, jugs of mango smoothies and packs of sushi. …
Carrier bags slung at the checkout read “Reusable, Replaced, For Free, Forever.” Prices also appear low. Tips for a “dinner made easy” offers a beef lasagna, Caesar salad, ciabatta loaf and bottle of wine for less than $12.
Tesco launches the new chain of convenience stores in Los Angeles on November 8 pledging to bring fresh, local foods at low prices to the world’s biggest consumers. In the next weeks it will extend a roll out of an initial 122 stores to Las Vegas, Phoenix and San Diego.
… and coming soon to Willow Glen, although the project opening date here is not yet available.
2 Responses for "Fresh & Easy Opens in LA"
The San Francisco Business Journal is reporting that the WG Fresh & Easy may only be the tip of the iceberg for Tesco’s presence in the Bay Area:
… WGx.
[...] Southern California, where Tesco opened its first U.S. store last November, the LA Curbed website also ponders the store’s true motivations: Most of the experts on the [...]
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